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Create an Email Blast that Gets Replies: 6 Best Practices

It's one thing to blanket your contacts with email blasts that announce a new product or service or an upcoming promotion. Conventionally speaking, these messages are little more than a billboard ad or a mailer, indiscriminate and designed...

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5 Real Emails: Inside a Successful B2B Cold Email Campaign

When a digital marketing agency client of ours found a list of the Top 100 Health Technology Companies of 2021 published by The Healthcare Technology Report, it wanted to take action. Healthcare is one of the top industries for which the...

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Is Outbound Marketing Dead — or Still Alive and Kicking?

“Reports of my death have been greatly exaggerated.” The quote, famously attributed to Mark Twain, could also be linked to outbound marketing tactics. Outbound marketing strategy uses tactics that get your message to the masses with the...

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Great Cold Emails: Exactly What to Send to Your Ideal Customer Profile

There is an element of cold email strategy critical to your success: knowing exactly who your target customer is. We don’t just mean knowing whether they are a real estate office or manufacturing plant. We mean understanding them at a...

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Turn Your Email Blasts into Closed Deals in 7 Steps

In all likelihood, you will receive dozens of sales emails today in your inbox. And let’s be honest, you may only open a handful. In fact, you may not even look at what the emails have to say before moving them to your trash (or spam)...

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Why Isn’t My B2B Email Marketing Strategy Working? 9 Problems and 10 Best Practices

B2B email marketing campaigns are a proven marketing method, especially for strategies such as lead generation. Yet, many companies struggle to achieve success. They are often left wondering why their email marketing strategy isn’t working.

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Create an Email Blast that Gets Replies: 6 Best Practices

5 Real Emails: Inside a Successful B2B Cold Email Campaign

Is Outbound Marketing Dead — or Still Alive and Kicking?

Great Cold Emails: Exactly What to Send to Your Ideal Customer Profile

Turn Your Email Blasts into Closed Deals in 7 Steps

Why Isn’t My B2B Email Marketing Strategy Working? 9 Problems and 10 Best Practices

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