For Increased Sales Productivity
As opposed to slowly shifting customers through the marketing funnel, data closes the gap a lot faster because you meet them just before they make a purchase, when they are conducting research. The marketing team now has accurate data-driven methodologies for identifying accounts that are in-market and likely to buy, while the sales team receives a continuous flow of qualified prospects.
For Effectively Nurturing Prospects
We understand audiences are more likely to engage with you when they are actively searching for the type of service or product that you provide. Intent data makes it possible to focus engagement and resources on accounts with a high likelihood of converting, based on their level of intent interest, and then engage them at the right time.
For Personalizing Messaging and Content
The messaging and content of your company can be tailored to align with your customers' pain points, which makes these resources particularly relevant and impactful. As a result, you can identify any gaps in your messaging, create content that is uniquely tailored, and target consumers more precisely. Inbound marketers can also use intent data to generate content ideas based on the topics their prospects are searching for.
For Successful Email Marketing
Email marketers can build relevant campaigns and use compelling CTAs to influence leads in the final stages of their decision-making process. Prospecting based on intent even improves cold-email analytics. With first-party intent data, you can identify not only who the buyer is and their role, but also what topics they are interested in, so you can accurately categorize leads and place them in the right nurture campaigns.
Learn More: Great Cold Emails — Exactly What to Send to Your Ideal Customer Profile
For Higher Upselling Rates
Gaining revenue from existing prospects is better than gaining revenue from new prospects. With the knowledge B2B intent data provides, you can now determine what your current customers need from you and provide it in a timely manner.